Why Websites Are Poorly Ranked On Search Engines?
After building Hiba (Hamza's webcrawler), I sent her out to visit the first page of 200
Islamic websites and here are the results.
- Less than 5% of the 200 websites had meta tags.
- About 5% of the 200 websites had blank title tags.
- About 30% of the 200 websites had very short or undescriptive title tags.
Basically the above results show that about 75-80% of Islamic websites would have poor
listing and website displaying in search engines because of their unsuitable title and
meta tags. So what can be done about this major problem with Islamic websites. It
would require Muslim webmasters to take a few minutes of their time and write up proper
descriptive title and meta tags. For those webmasters who don't know about meta tags,
please read the following article (What
Are Meta Tags?). For those of you who know of meta tags and wish
to insert them into your pages with ease, I would encourage you to download a meta tag
program that I built, Meta Tag Builder.
Muslim webmasters should be aware that search engines use a limited portion of the title
and meta tags. For this reason, you should not allow the title tag to exceed 64
characters, the meta-description tag to exceed 160 characters and the meta-keywords tag to
exceed 1000 characters. To test a webpage's meta tags, use the Meta Tag Analyzer.
It is important for Muslim webmasters to have descriptive title and meta tags for all
webpages on their website. It is best to start with the title and meta tags of the first
page of a website but it shouldn't stop there. Muslim webmasters need to do this for all
pages because if they don't then it is not much use of having the information on the
Internet. This will help in the ranking and display of the website in the search engines
as well as help in the visibility of the website on the Internet. It is a fact that 95% of
the Internet use the major search engines to find information on the Internet, so why not
try to get a good ranking in these search engines by having descriptive title and meta
tags on your website.
Once you have finished adding descriptive title and meta tags, you should submit your
website to the top search engines. I have built a free webmaster service that submits your
website to a number of the top search engines (Automatic Search Engine Submitter). Some search engines require you to submit your website manually, and a list of them can be found here.